“What exactly is a coconut-based cleaning agent?” I ask myself as I ponder my purchase of Clorox Green Works spray cleaner and dish soap. Seems like you make soap with oil and caustic, or was that napalm? No, that’s with gasoline, “boiled carefully.” Well, maybe it’s just coconut oil soap. Whatever. I put it in the cart along side all of the other whatevers that I don’t know how they work. It doesn’t matter though because this one feels better because it’s green. In fact, I think I see all the other chemical horrors – toilet paper pregnant with lotion, coffee decaffeinated with lye, candy made with melamine – all scoot to the edges of the cart to escape the righteous glow of green.
One use at home and I am hooked. Love at first spray. Green Works is a great product. The spray cleaner cleans well, doesn’t streak, and smells clean. It doesn’t ream my sinuses with ammonia D or other vapors of poison. It actually smells like what I think clean should smell like. Inspired, I lift my shirt and spray both underarms. (I’m sure this is not recommended by the manufacturer).
The dish soap is equally divine. The squirt hole (technical term) is smaller than others, bucking the whole “make the hole bigger so they’ll use more” consumption tactic used by soaps first and popularized by beer companies not targeting people who want to get hammered and forget where they put their keys. Nope – Green Works actually enables you to use less product, thus feeling greener by the minute all the while ridding the kitchen of excessive filth and dishes your kids were supposed to do but didn’t. Ah – the sweet smell of green in tender shoots pushing good things into the world, one clean dish at a time. Well, I’ve done my part and now I can drive fast, with the air conditioning on high, and throw my trash out the window knowing that because with Green Works by my side I can still feel good about myself. I’ve done my one big thing. Now, it’s up to the rest of you.
The Data: Green Works reached 54% awareness in the first period of measurement. Its success index is above average at 116. With a 19% conversion score, it is one of the stronger items in the HotHouse. Talk value is part of what is driving this with skews toward sharing information about the product with others.
One use at home and I am hooked. Love at first spray. Green Works is a great product. The spray cleaner cleans well, doesn’t streak, and smells clean. It doesn’t ream my sinuses with ammonia D or other vapors of poison. It actually smells like what I think clean should smell like. Inspired, I lift my shirt and spray both underarms. (I’m sure this is not recommended by the manufacturer).
The dish soap is equally divine. The squirt hole (technical term) is smaller than others, bucking the whole “make the hole bigger so they’ll use more” consumption tactic used by soaps first and popularized by beer companies not targeting people who want to get hammered and forget where they put their keys. Nope – Green Works actually enables you to use less product, thus feeling greener by the minute all the while ridding the kitchen of excessive filth and dishes your kids were supposed to do but didn’t. Ah – the sweet smell of green in tender shoots pushing good things into the world, one clean dish at a time. Well, I’ve done my part and now I can drive fast, with the air conditioning on high, and throw my trash out the window knowing that because with Green Works by my side I can still feel good about myself. I’ve done my one big thing. Now, it’s up to the rest of you.
The Data: Green Works reached 54% awareness in the first period of measurement. Its success index is above average at 116. With a 19% conversion score, it is one of the stronger items in the HotHouse. Talk value is part of what is driving this with skews toward sharing information about the product with others.
No comments:
Post a Comment