When you’re 12, it’s high time you figured out that your parents have been hypocrites all along. That’s about 2 years after you learn they’re dumb as a bucket of rocks and 15 years before you change your mind about that. So, it’s time really. Our son turned 12 last year and we bought a Wii for his birthday after relentless railing against gaming and screen time, going without broadcast television for 15 years, and inflicting an endless diatribe about the intellectual surplus created when people interact with each other instead of licking content from technology like treacle in the gutter.
Then came Wii and our resolve dissolved.
At first, it was energetic and fun. We as parents were vindicated in that this game system had our kids jumping and running in the living room albeit with carpet vapors and processed air instead of Oregon sunshine, but hey, there’s not that much sunshine in Oregon anyway, so BFD. It only took the kids a week to figure out how to play tennis with a few flicks of the wrist while sitting on the couch with their other hand deep in a bowl of Natural Cheetos. If we caught them, we turned it off, but kids are wily an can jump off the couch really fast, panting like all get-out when you walk in the room and flop down again equally quickly when you leave.
Then came Wii Fit.
This thing comes with a pad that you stand on to operate. It takes you through exercise routines and even Yoga – recording time spent, balance and control, and even form. My eight year old daughter learned more Yoga poses in a day than I did in a whole year of classes and she didn’t have to smell the sweat of the rail-thin stretchy bendy guy with the soul patch who would smile inappropriately at my fleshy behind during Down Facing Dog, which is a real slap in the face if you ask me, though I see my dog do it every day with a look of serene satisfaction right before she passes massive gas.
Anyway.
Way to go Wii! Kids off the couch. Bendy and whatever. No skinny sweaty dude.
All good things.
The Data: Wii Fit has an astonishing 75% awareness in the first period of measurement and a conversion rate of 25%, which is very high in this system. The success index is 139, the highest in the HotHouse to date. It has high internal scores across the board for consumption, producing and sharing. Strong all the way.
Then came Wii and our resolve dissolved.
At first, it was energetic and fun. We as parents were vindicated in that this game system had our kids jumping and running in the living room albeit with carpet vapors and processed air instead of Oregon sunshine, but hey, there’s not that much sunshine in Oregon anyway, so BFD. It only took the kids a week to figure out how to play tennis with a few flicks of the wrist while sitting on the couch with their other hand deep in a bowl of Natural Cheetos. If we caught them, we turned it off, but kids are wily an can jump off the couch really fast, panting like all get-out when you walk in the room and flop down again equally quickly when you leave.
Then came Wii Fit.
This thing comes with a pad that you stand on to operate. It takes you through exercise routines and even Yoga – recording time spent, balance and control, and even form. My eight year old daughter learned more Yoga poses in a day than I did in a whole year of classes and she didn’t have to smell the sweat of the rail-thin stretchy bendy guy with the soul patch who would smile inappropriately at my fleshy behind during Down Facing Dog, which is a real slap in the face if you ask me, though I see my dog do it every day with a look of serene satisfaction right before she passes massive gas.
Anyway.
Way to go Wii! Kids off the couch. Bendy and whatever. No skinny sweaty dude.
All good things.
The Data: Wii Fit has an astonishing 75% awareness in the first period of measurement and a conversion rate of 25%, which is very high in this system. The success index is 139, the highest in the HotHouse to date. It has high internal scores across the board for consumption, producing and sharing. Strong all the way.
1 comment:
The wii fit is literally brilliant. My wife and I use it all the time (and she has no video game interest, nor gym interest.) For all of us who want to exercise but would never go to yoga or a step class it is at least a starting point. And while I don't appreciate its snarky comments if I miss a few days, it really is a huge step forward. I'd love to see some deep consumer insights on how people use it and in conjunction with what other fitness options. Have you seen any?
Maybe I am the only one who runs to hop on it and weigh in when I know I have lost weight, just to shut the little scale up!
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